See below for our tips for selling online.
1. Know what to sell
Before you start promoting your service/product, you need to be well aware of what it is like, what makes it different in the market and why someone would be looking for it. This includes having a strong, well-positioned, and well-defined brand.
If you don’t know what you’re selling, you’ll never gain authority on the subject and won’t get recognition.
To make a more efficient presentation, always have a portfolio of services/products and their results.
2. Know your audience
We have already mentioned this topic here. Not only in this same article, but also in a particular article on the subject, we are giving you tips on how to find your target audience. Be sure to check it out!
Understanding whom you are negotiating with is half the battle. That way, you’ll know how to talk to him, convince him, and, of course, please him. You will be able to develop marketing strategies for the most punctual sales possible, understanding what content you need to generate.
And here comes what not to do; don’t try to please everyone! This is impossible and will alienate you from your ideal audience.
3. Be prepared to go online
Selling online has a much lower cost than doing it in a store; for example, selling online has a much lower price than doing it in a store. But that doesn’t mean you won’t need to understand, and make, the investments necessary to keep the process running.
This includes knowing who your partners, suppliers, delivery logistics will be (in case of products), and the environment in which you will be (in case of your websites or e-commerce platforms, for example).
So, just as you would on other occasions, you need to develop a business plan.
4. Have a functional website
You do not necessarily need to sell through the website, but having an institutional webpage to promote your services/products is essential. Many entrepreneurs forget about this vital part of an online presence.
The website needs to be professional and optimised, not forgetting, of course, an attractive design. Being an “optimised” page means being easily found and providing a positive experience for those who access it. For example: being fast, with superb usability, adapting to any device, etc.
5. Be true
It seems obvious, we know, but apparently, some people forget about this critical topic. Misleading advertising is always a problem, no matter what platform it appears on.
Don’t promise what you can’t deliver. Also, make apparent issues such as shipping charges, and delivery time, among others.
The customer needs to trust you otherwise. Otherwise, this can generate losses in other purchases, even in the long term.
6. Build a dissemination strategy
Digital marketing strategies are there for that. Advertise your products/services all the time, not just when closing a deal.
Keeping your digital profiles up to date is essential; after all, the purchase decision is not always made simultaneously. You need to feed your relationship with the end consumer.
For this, it is also necessary to understand that different communication channels need different strategies and ways of approaching the public.
7. Don’t be invasive
We’ve already commented on the danger of overexposing your customers to your ads, right? But in addition to being careful how often you do it, you also need to be careful how you do it.
This tip is essential for those who close deals directly by talking by direct message with the potential customer.
Don’t come offering your service right away; earn his trust first. If you want more tips on how to talk to new customers,
8. Invest in sales platforms
Betting on a marketplace is also a good solution. These spaces serve as “rentals” for large retailers, wholesalers, and entrepreneurs to sell on the internet.
It works as a great connection channel between sellers and consumers that, in addition to improving the users’ experience and the companies’ revenue, also offers a degree of credibility and reliability for the seller.
The only drawback of sales platforms is the need for stock and the entrepreneur to be entirely responsible for the delivery.
9. Invest in SEO (Search Engine Optimization)
We’ve already talked about website optimisation, so it’s time to hand over the tools. Best practices in SEO direct search engines to make your content stand out. Today, it is the best way to organically be at the top of search pages.
10. Have partners
Competitors give us a good idea of what to do and what not to do, where to find customers, and which products/services to feature in the portfolio. But what if you turned your competitor into a partner?
Indeed you offer something he doesn’t and vice versa. Nothing better, then, than counting on the indication of those who already have contact with the potential consumer.